Beauty 4 Empowerment | FAQ’s


Empowering a more beautiful world: we help your beauty to do good.

What is the business model of B4E?

Beauty 4 Empowerment (DBA B4E) is a social enterprise registered as a limited liability corporation (LLC) in New York. While B4E engages in operations worldwide, the headquarters are located in New York, NY, USA.


What is social enterprise?

“The desire to do good for our fellow humans will be acknowledged as a legitimate and powerful factor in the world, rather than [only] relegated to ‘charity’ as it is today.”

-Mohammed Yunus, banker, economist, professor and Nobel Peace Prize recipient

A paradigm shift is occurring in the business world. Innovation and profit are progressing to add value on the basis of doing good because it makes both human sense as well as financial sense. A social enterprise is a form of enlightened or “conscious” capitalism (as referred to by John Mackey, Co-CEO of Whole Foods and Raj Sisodia, professor and author). Social enterprise is a hybrid model that is borne from traditional economics where profit maximization is a goal. In addition, a social enterprise values the improvement of human lives as one of its primary determinants of its bottom line. In such a model, ROI is measured as a combination of people, planet, profit, and giving back.


What are MDG’s?

The Millennium Development Goals (MDGs) are eight international development goals that were officially established following the Millennium Summit of the United Nations in 2000, following the adoption of the United Nations Millennium Declaration. All 189 United Nations member states and at least 23 international organizations have agreed to achieve these goals by the year 2015.

The goals are:
1. Eradicating extreme poverty and hunger,
2. Achieving universal primary education,
3. Promoting gender equality and empowering women,
4. Reducing child mortality rates,
5. Improving maternal health,
6. Combating HIV/AIDS, malaria, and other diseases,
7. Ensuring environmental sustainability, and
8. Developing a global partnership for development
(Source: Millennium Development Goals)


What is the history of B4E?

Beauty 4 Empowerment began as a vision in 2011. As with all worthwhile projects and entities, small, progressive steps help to create momentous movements, iconic changes, and transformative shifts. B4E got its start as a complementary “global awareness platform” to Fashion 4 Development, F4D. Thus, initially, B4E partnered with F4D to advance the causes of disadvantaged women through the fashion and beauty industries. While F4D focuses on fashion, B4E’s arena comprises the world of beauty, including, but not limited to fragrances, cosmetics, health and wellness, cosmetic surgery, skin care, and grooming products, etc.

B4E was officially and publicly launched during the First Ladies and Fashion 4 Development Luncheon in September 2012, where Dr. Shirley Madhère, Founder of B4E, announced Ms. Lily Cole as the inaugural Goodwill Ambassador for Beauty 4 Empowerment. Currently, B4E is a social enterprise and legal entity that is independent from F4D.  B4E operates under its own leadership separate from F4D and creates programs and services distinct from F4D. The two organizations, sharing a few similar goals, and having been formed in an early non-traditional partnership, collaborate on projects of mutual interest from time to time.